Glossary Terms
- Bidder
- Bidding Strategy
- Blacklist
- Bot Fraud
- Bounce Rate
- Brand
- Campaign
- CDN
- Charge Amount
- Charge Currency
- Click Log
- Click URL
- Click-Through Rate
- Client Domain
- Client Referrer
- Client Title
- Client URL
- Client user agent
- Cloud
- Cloud Computing
- Cohort
- Consumer Insights
- Container Selector
- Context Criteria
- Contextual Data
- Conversion
- Cookie
- Cost Per Aquisition
- Cost Per Click
- Cross Device