Events

About

• Introduction to Events
• Event Properties
• Standard Collection Type
• Events Collected on Web, AMP and FIA
• Enable/Disable Collections

Web Collector

• Pageview Event
• Example of Customised Pageview Collection

Engagement Collector

• Engagement Event

Ad Server Collectors

• Extended Ad Server Collection
• Ad Server Events

Prebid Collector

• Prebid.js Data

Video Collectors

• Brightcove Collection

Survey Collectors

• BeOp Survey Collection

Subscription Collector

• Piano Collection

Custom Collectors

• Custom Events and Properties
• Form Submission Event
• Link Click Event
• Generating Tracking Pixels and Off-Site Collections
• Affiliate Link Collection

Enrichers

• Location and ISP Enrichment with Maxmind
• Natural Language Understanding with IBM Watson

Second-party Data

• Importing Second-party Data
• Taxonomy
• Ingesting Second-party Data via LiveRamp

Third-party Data

• Third-party Data Provider: Experian US
• Third-party Data Provider: Eyeota
• Third-party Data Provider: Bombora
• LiveRamp Third-party Data
• Third-party Data Providers Available

Events FAQs

• Q. Why can't I see postal code information?
• Q. Can I change a property type from a 'list of strings' to a 'string'?
• Q. When is metadata missing or incorrect?
• Q. When is metadata collected?
• Q. What is metadata?
• Q. How does Permutive find the client.referrer?

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