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A guide to collecting poll Data from Opinary

Opinary is a software that allows publishers to engage their audience by using interactive widgets on their website. The widgets include various types of polls that are designed to gather user opinions and generate insights.

The setup requires work in Permutive and the Opinary platform. It's important to ensure you have access to both before starting. 

Setting up the custom events in Permutive

The event will have the following data points:

Note: OpinarySurveyResponse events will also contain default properties such as the page URL and page title.

Setting up the JavaScript collector to forward answers to Permutive

Please add the following code to your website.

(function () {
  function listenToOpinary() {
    Opinary.on('opinary.vote', function (vote, poll) {
      if (permutive && poll.dmpIntegration) {
        permutive.track('OpinarySurveyResponse', {
          survey: {
            id: poll.pollId,
            type: poll.type,
          },
          question: {
            text: poll.header
          },
          answer: {
            text: vote.label,
            posX: vote.x || 0.0,
            posY: vote.y || 0.0,
            optionIdentifier: vote.optionID || "",
            optionPosition: vote.position || 0,
            rawValue: vote.value || 0.0,
            unit: vote.unit || ""
          }
        });
      }
    });
  }

  if (Opinary && Opinary.on) {
    listenToOpinary()
  } else {
    window.addEventListener('OpinaryReady', function () {
      listenToOpinary()
    });
  }
})();

Building survey-based cohorts

Once set up, the OpinarySurveyResponse event will appear in the event drop-down list in your cohort builder.

A common way to use this data is to build a cohort of users who have answered a question in a certain way, for example, users whose gender is "female":