In this article
A guide to collecting Survey Data from Qualifio
Note: This integration requires a custom event. Please contact your CSM and your Solution Architect to set up that custom event on your account.
Qualifio is the leading first- and zero-party data collection platform for media groups and consumer brands.
The platform enables marketing teams to get to know their audiences thanks to 2 complementary SaaS modules. Qualifio Engage allows them to generate engagement and capture data thanks to quizzes, games, contests and over 50 other interactive formats. And Qualifio Loyalty empowers them to reward and segment members with interaction-based programs.
The integration with Qualifio Engage allows you to deliver data from any Qualifio campaign directly into your Permutive account.
Setting up the integration
Follow the instruction on Qualifio support website:
Building survey-based cohorts
Once set up, the QualifioSurveyResponse event will appear in the event drop-down list in your cohort builder.
A common way to use this data is to build a cohort of users who have answered a question in a certain way, for example, users whose gender is "female":
|Qualifio Survey Id||12345|
|Qualifio Survey Complete||TRUE|
|Qualifio Question||How old are you?|
If you have any questions, please contact Technical Services by emailing email@example.com.