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An overview of the Permutive key-values that are created in Google Ad Manager.
Through Permutive’s partnership with Google Ad Manager (formerly DFP), you can offer first-party and third-party behavioral targeting in real-time across all your Google Ad Manager campaigns. Permutive integrates with Google Ad Manager using key-value pairs.
If you don’t already have the Google Ad Manager integration enabled for your project, add it on your Permutive dashboard by following the steps in Google Ad Manager Integration.
Key-values and Definitions
These 8 key-values may be added by Permutive within your Google Ad Manager account, once the integration is enabled:
| Key-value | Definition | Customer Functional Use | Permutive Functional Use |
| puid | Permutive user id |
GAM log integration SlotClicked from GAM Log Revenue Insights Third-party Data Billing |
Insights & analytics |
| prmtvvid | view id | SlotClicked from GAM Log | Insights & analytics |
| prmtvwid | workspace id | SlotClicked from GAM Log | Insights & analytics |
| prmtvsid | session id | SlotClicked from GAM Log | Insights & analytics |
| prmtvsdk | SDK performance measurement | SDK performance measurement | |
| permutive | cohorts | Audience targeting | Billing & analytics, including "rts" targeting value (Permutive real-time segment) |
| prmtvctx | contextual cohorts |
Audience targeting |
|
| ptime | timestamp |
Third-party Data Billing Revenue Insights |
Insights & analytics |
Finding Permutive Key-values in Google Ad Manager
To determine which key-values have been added to your Google Ad Manager account, head to 'Inventory' > 'Key-Values' and search for the individual key-value name, such as 'Permutive'.
Please note that key-values 'permutive' and 'prmtvctx' should have the Reportable field set to 'ON.'
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