In this article

We walk you through the steps to delete cohorts from GAM.

Deleting your cohorts from Google Ad Manager 

If you delete a cohort from your custom cohorts section in the Permutive platform these do not automatically then delete from your Google Ad Manager. As a result, you will need to go into your Google Ad Manager platform to then manually delete the cohort from there also. In your Google Ad Manager account your cohorts are known as Key-Values, below are instructions on how to do this. 

Deleting Key-Values 

Below are steps on how to delete your Key-Values from Google Ad Manager.

1. In Google Ad Manager Navigate to Inventory
2. Choose Key-Values 
3. Search Permutive 
4. Select Permutive from the list 
5. Once Permutive has been selected you will need to select the checkbox next to the key values you want to delete.
6. Press the delete button