In this article

A guide to collecting Survey Data from Apester

Apester allows you to run multiple-choice surveys on your site. This declared first-party data can be useful in building cohorts, whether for demographics or purchase intent.

The setup requires work in Permutive and the Apester platform. It's important to ensure you have access to both before starting. 

Setting up the custom events in Permutive

The event will have the following data points:

Note: ApesterSurveyResponse events will also contain default properties such as the page URL and page title.

Setting up the JavaScript collector to forward answers to Permutive

Please add the following code to your website.

window.addEventListener('message', (event) => {
  if (event && event.data && event.data.type === 'picked_answer') {
    var permutiveEventContent = {};
    [
      'interactionId',
      'interactionIndex',
      'interactionTitle',
      'answerId',
      'answerText',
      'slideId',
      'slideTitle',
      'externalId',
    ].forEach(function(property) {
      if (!event.data.data.hasOwnProperty(property) ||
          !event.data.data[property]) {
        return;
      }
      permutiveEventContent[property] = event.data.data[property] + '';
    });

    window.permutive.track('ApesterSurveyResponse', permutiveEventContent);
  }
});

Building survey-based cohorts

Once set up, the ApesterSurveyResponse event will appear in the event drop-down list in your cohort builder.

A common way to use this data is to build a cohort of users who have answered a question in a certain way, for example, users whose gender is "female":

If you have any questions, please contact Technical Services by emailing technical-services@permutive.com.