In this article

Instructions on what you'll need to do to begin the process of enabling Targeted Impressions reporting permissions. 

GAM

As part of enabling Targeted Impressions Dashboards, we may need to be granted some additional permissions through the Google Ad Manager platform.

The reports include information on targeted impressions by Order and Advertiser and to be able to populate these graphs we need to ensure we’ve been given, at minimum, the following permissions:

Trafficking and delivery

• View all orders and line items
• View my orders and line items
• View creatives
• View ad units, placements, mobile apps, key-values and labels
• View line item defaults
• Edit key-values values
• View yield groups

Reporting

• Create and view reports
• Create and view Ad Exchange reports
• View 'Overview' and 'Advertisers' Home dashboards

Proposals

• View sales proposals

In addition to the above permissions, if the account is associated with a team, please check that the team has all the above permissions associated with it too.

To ensure we have the correct access and to add any additional permissions, please navigate to Google Ad Manager > Admin > Access & Authorization > Search for “permutive”, and edit the role the dfp@permutive.com account has been given to include the above.

Please confirm once this has been completed.

Please do not remove any permissions that have already been granted, as these will be needed for targeting and setting key-values with the Permutive-GAM integration.

Xandr

The Targeted Impressions Dashboard also supports impressions from Xandr Monetize (SSP and Ad Server).

The Targeted Impressions Dashboard will give you visibility into your activated cohorts, help you identify cohort demand, understand advertiser buying patterns, and empower you to make informed commercial decisions that grow your business.

Please read this support document to learn more about the different reports within the dashboard.

The new reports will include information on targeted impressions by Order and Advertiser and to be able to populate these graphs we need to ensure we’ve been provided the (read-only) role in your Xandr Monetize account.

To add this account with the correct permissions, please navigate to Xandr Monetize > Access Controls > Select the +New button >  Input relevant user details (as explained below) > Select the Role & Permissions tab and choose the Network Observer user role > Click ‘Save’.