Overview

All events in Permutive are tracked against users, and users are allocated a unique Permutive ID automatically when using the API or SDK. However, it is also possible for publishers to assign a user a custom ID (identity) in addition to the Permutive ID. By identifying users, publishers can track user events across devices.

The core endpoint is the identify endpoint, which enables a publisher to pass in a list of tagged, prioritized identities, allowing them to identify users in multiple ways.

To learn more about User Identities and Aliases, please see the page Syncing User Identities and the technical documentaiton for:

• Web
• iOS
• Android
• API

View/Add Identifiers for a Workspace in the Dashboard

To view the identifiers in a workspace, please follow these steps:

1. Navigate to the Workspace Dashboard
2. On the left-hand side, select ‘Identity’
3. Then select the tab ‘Identifiers’

For enterprise workspaces, child workspaces will have an additional column to show where an identifier was inherited from, if it is from a parent workspace.

Adding Identifiers

To add a new identifier, click "New Custom ID"

Add a distinct name for the identifier and click "Add" - it's done!

Deleting Identifiers:

To delete an identifier, click on the three dots and the "Delete"