In this article

A guide intended for publishers and marketers who want to utilize their Second Party Data in Permutive.

Introduction to Second Party Data

Second-party data is fundamentally someone else's first-party data. The client collects data straight from their audience, which comes from one source. This is typically user cohort membership data that comes from an advertising partner or an advertising partner’s DMP. It could also be the publisher's first-party data on their subscribers or other identifiable users.

Using Second Party Data in Permutive

With Permutive you can receive second-party data in two ways, via Liveramp or using a Custom set-up. You can then build Permutive cohorts using this data and target users. To learn more about these different ways take a look at our articles:

Taxonomy

Ingesting Second-party Data via LiveRamp

Importing Second-party Audience Data