In this article

A guide intended for publishers and marketers who want to create Permutive cohorts using second-party data.

Creating Cohorts

Once our support team has confirmed the 2nd party cohorts are available:

1. Navigate to the 'Audience' > 'Custom Cohorts' tab in the Permutive dashboard

2. Select '+ Add Cohort'

4. Set up any first-party rules

5. Choose '+OR/+AND' and then 'Second party'

6. Search for and select the relevant second-party cohort

7. Save the cohort