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This document describes how you can create deal IDs in Google AdX for cohorts connected in your Permutive project and how you can make them available to advertisers.
Overview
Permutive takes a cohort approach for audience targeting which means Cohort IDs are attached to the bid request. This allows to better protect publisher data, user privacy and enables targeting for the anonymous web. In order to make these cohort IDs targetable to the buy-side, we need to map them to a deal ID.
Finding your targeting key
Any Cohort which is targeted in your environment will have its unique ID. This targeting value gets passed into Google Ad Manager as a key-value and then gets mapped to a deal ID. In order to create the deal, you will first need to find the respective targeting value.
Define Targeting Key
When you enable the Google Ad Manager Integration the 'permutive' key would get defined at that stage. The same key is used for custom cohort targeting so the 'permutive' targeting key should already be defined.
Define Targeting Value
If your 'Permutive' targeting key is defined as "Dynamic" you do not need to add targeting values.
If it's set as "Predefined" you will need to add a new value or change it to "Dynamic".
In your GAM account:
1. Navigate to the Inventory tab
2. Select Key Values
3. Search for the ‘permutive’ targeting key
4. Under Value Tab Select "Dynamic" and hit 'Save'.
Create a Deal
Steps to create a deal:
1. Sign in to Google Ad Manager
2. Click Sales and then Private Auctions.
3. Click New Private Auction
4. Set up Private Auction settings:
- Deal Name
- Please use the following structure for the deal name:
- Permutive - {Advertiser Name} - {Cohort ID}.
Example: Permutive - Sunset Airways - 159f0522-c9f7-412d-9c23-b67700d6a3d6
You can utilize alternate naming, but please include the advertiser name and the cohort ID.Note: The cohort ID is the long identifier which you find in the first column of the cohort table.
- Inventory Type
- Include both display and video (depending on the campaign requirements)
- Terms
- Do not include any additional terms
- Targeting
-
Inventory: Keep as All Inventory or select relevant Inventory based on campaign brief
Device category: All device categories
Operation system: All operating systems
Geography: All geographies
Customised targeting:
1. Search for ‘Permutive’ as the targeting key.
2. Search and select targeting value for the cohort you are creating a deal for.
Note: The targeting value can be found in your Advertiser Connection.
3. Once selecting the targeting value, the customised targeting section should look like this:
-
Note: If you did not predefine the value yet and your targeting key is "Dynamic" you can add it at this stage.
Inventory URL - All inventory URLs
Inventory Sizes - As specified in the campaign brief.
- Branding
- Keep the default settings
- End Date
- Do not set an end date
- Estimate Impressions
- Keep field empty
- Email Contacts
- Keep field empty
5. Click Save
Invite Buyer
Steps to invite the buyer to the Private Auction:
1. Click Invite buyers
2. Set up the invite according to buyer invite options:
- Buyers
- Select the advertiser
- Floor price
- Set floor price depending on your advertiser relationship or your default floor for the open exchange.
- Override blocks
- Keep default settings
- Creative restrictions
- Keep default settings
3. Click Save.
Share Deal ID
Once you created the deal in AdX, please navigate to the Permutive Connections tab:
1. Find the Cohort.
2. Click on the 'Edit or Create' button to enter the Deal ID and your floor price.
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