In this article
An overview of the columns and terms within the Connections tab in the Permutive Audience Platform.
The unique ID associated with the cohort
Note: Advertisers can locate this ID within the individual cohorts in the cohort tab.
|Cohort Type||The type of cohort that is being activated (Matched, Modeled, Standard).|
|Activation Type||How the cohort is activated either by Direct or Programmatic activation.|
Note: If the activation type is blank, this means that the cohort was not activated.
|Creation Date||Date that the Advertiser created the cohort.|
|Targeting Key||The values used for targeting.|
Note: The same cohorts connected across multiple publishers will have different targeting keys.
|SSP||Supply side platform where the deal was created in.|
|Buyer||Buyer seat that the deal ID was passed to.|
|Deal ID||ID of the deal created within your SSP.|
|Floor Price||Floor price associated with the Deal ID.|
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