Vault Connections Overview

In this article

We explain each column and term within the connections area to help you navigate our platform.


Cohort ID
The unique ID associated with the cohort.

Note: Advertisers can locate this ID within the individual cohorts in the cohort tab.

Cohort Type
The type of cohort that is being activated (Matched, Modeled, Standard).
Activation Type
How the cohort is activated either by Direct or Programmatic activation.

Note: If the activation type is blank, this means that the cohort was not activated.

Creation Date
Date that the Advertiser created the cohort.
Targeting Key
The values used for targeting.

Note: The same cohorts connected across multiple publishers will have different targeting keys for each publisher.

Supply side platform where the deal was created in.
Buyer seat that the deal ID was passed to.
Deal ID
ID of the deal created within your SSP.
Floor Price
Floor price associated with the Deal ID.


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