In this article
An overview of the columns and terms within the Connections tab in the Permutive Audience Platform.
| Cohort ID |
The unique ID associated with the cohort |
Note: Advertisers can locate this ID within the individual cohorts in the cohort tab.
| Cohort Type | The type of cohort that is being activated (Matched, Modeled, Standard). |
| Activation Type | How the cohort is activated either by Direct or Programmatic activation. |
Note: If the activation type is blank, this means that the cohort was not activated.
| Creation Date | Date that the Advertiser created the cohort. |
| Targeting Key | The values used for targeting. |
Note: The same cohorts connected across multiple publishers will have different targeting keys.
| SSP | Supply side platform where the deal was created in. |
| Buyer | Buyer seat that the deal ID was passed to. |
| Deal ID | ID of the deal created within your SSP. |
| Floor Price | Floor price associated with the Deal ID. |
If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.
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