How to create a Standard Cohort

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How to create and build a Standard Cohort in alignment with the IAB Standard Taxonomy.

Creating a Standard Cohort

In the Audience Platform Navigation Bar:

  1. Look for Cohorts
  2. Go to the Standard Tab
  3. Click '+ Add Standard Cohort' for the builder to appear


4. Name the Cohort

5. Give any description that fits

6. Select which Standard Cohort you want to use

Note: There are over 80 Standard Cohorts to choose from. Please see the full list here.



7. Next, with Connections you will select the publisher(s) that have permissioned their data to you for cohort creation

Note: You can connect with multiple publishers when creating a standard cohort.


Cohort Size

Once you're happy with the setup of your cohort, you can click on 'Calculate' next to Predicted Cohort Size to see a count of the cohort based on the users activity over the last 30 days.

The Activations section allows you to send the cohort to other platforms and how it will be activated.


Note: Publisher Ad Server should be toggled if the cohort will be activated via a direct campaign with a publisher. Programmatic should be togged if the cohort will be activated using SSPs and DSPs.

Cohort Creation

At the bottom of the builder, you can click 'Create' and your cohort will appear under the Standard Cohort Tab.

Note: If you click on the cohort from the standard tab, you will be able to see information about the cohort as well as the Cohort ID.


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