In this article
A guide to the data points available to share with advertisers when selling audiences, as well as wrapping up campaigns
Permutive Insights provide a host of valuable data points that can be leveraged in displaying the value of audiences you are selling, as well as campaign performance. For in-depth guides please see:
Available Data Categories
There are data points available based on user browsing activity across six categories:
Engagement
- Number of unique users in an audience
- Number of sessions completed
- Number of pageviews performed
- Average time spent on site
- Average session length
- Number of articles viewed per session
Technographics
- Percentage breakdown of browsing device
- Percentage breakdown of browsing platform
- Percentage breakdown of browsing location by country
- Percentage breakdown of browsing browser
Index/Overlap
How likely are users in the audience you are analyzing to be in another audience that you have built?
Example: Users in our Sports Lovers segment are 5.2x more likely to be in our Politics Readers segment than our average users are
Third-party Index (Demographics)
- Age
- Gender
- Education
- Household Income
- Presence or absence of children
- Purchase intent
Content Read
- What are the top articles being read by users in this audience.
- Depending on your setup, we are also able to see top keywords or categories users are engaging with
Hourly/Daily Activity
- What time users in this audience tend to browse your site
- What day of the week users in this audience tend to browse your site
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