A. The 'activation' count is the number of times an activation has been fired.
Permutive only shows activation counts for pixel-based activations.
We are not able to collect the 'activation' count for activations sent to Google Ad Manager as GAM appends targeting as key-value pairs and does not “fire” activations.
If you have any questions, please contact customer support by emailing email@example.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.