Q. How do I validate a model?

A. Use the weights produced by the model. For example, if a model with a Sports Lover seed segment has a Rugby segment with a big negative weight then you could speculate that something is working incorrectly. In general, we expect someone who likes Rugby to also be a Sports Lover and vice versa

 

 

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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