Q. What types of deals can Campaign Insights be used on?

A. Campaign Insights can be used on Programmatic Direct and Preferred Deals only. Insights are not available for OMP deals.

Permutive will collect Slot events for all ad units that are accessible by the Google Publisher Tag googletag object on the page.

Permutive provides insights on direct and preferred advertising campaigns with two caveats:

  • The campaign cannot contain video creative as this is not tracked using Permutive slot events.
  • The campaign cannot contain third-party hosted creatives. If a creative is hosted outside of Google Ad Manager, Permutive will not be able to collect metadata, as the metadata comes with the creative, and the creative is coming from a different AdServer.
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