BeOp Survey Collection

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A guide to collecting Survey Data from BeOp

BeOp allows you to run multiple-choice surveys on your site. This declared first-party data can be extremely useful in building segments, whether for demographics or purchase intent.

The setup requires work in Permutive and the BeOp platform. It's important to ensure you have access to both before starting. 

Tip: Check with your Customer Success Manager that this collector is a part of your Permutive plan.

Setting up the custom events in Permutive

Please reach out to Permutive support, who will be able to create the custom SurveyResponse event in Permutive. This event will be collected for every answer. If a survey has multiple questions, an event will be emitted for every question.

The event will have the following data points:

Name Description
Answer ID BeOp ID of the answer
Answer text Text of the answer
Answer valid Whether the answer is valid or not
Question ID BeOp ID of the answer
Question Text Text of the question
Survey ID BeOp ID of the survey
Survey Complete Whether the survey is completed

Note: SurveyResponse events will also contain default properties such as the page URL and page title.

Emitting survey responses from BeOp

The next step is to ensure BeOp survey responses are collected in Permutive. You can find instructions for this on BeOp's site.

Building survey-based segments

Once set up, the SurveyResponse event will appear in the event drop-down list in your segment builder.

A common way to use this data is to build a segment of users who have answered a question in a certain way, for example users whose gender is "female":

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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