A guide to sending Permutive segments to Xandr (formerly AppNexus) DSP from Permutive using a Tracking Pixel activation.
Permutive has a Xandr DSP integration which automatically creates segment definitions in Xandr DSP based on the Permutive audiences and sends users as they enter segments.
However, for this integration Permutive needs to be granted admin permissions to the Xandr DSP instance and this is not always possible. For example, the Xandr DSP instance could belong to your client rather than your organisation.
In a situation like this, you can obtain a segment pixel from the DSP owner and send your user using our Tracking Pixel activation.
1. Get a segment pixel from Xandr
Xandr has details on how to obtain the pixel URL in their Working with Segments guide (Xandr Customer login required).
It will have the general format of:
2. Create a Tracking Pixel Activation in Permutive Dashboard
Use `Add Activation` button in Activations tab of the Permutive UI. Fill in the Name, Tags and Description information as required.
In the Pixel URL field of the Action section paste the pixel URL obtained from the previous step.
Then, choose your desired Permutive segment from the dropdown 'Target this reaction to...'.
The Trigger you set won't affect the pixel in this scenario as Permutive fires the pixel once per user per day when they land in the segment.
Example: You could assign users from an Auto Intenders segment to Xandr:
Please refer to our Tracking Pixel guide for more general information on how to create the Tracking Pixel.
If you have any questions, please contact customer support by emailing email@example.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.