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Q. Can I create a lookalike model using third-party data?

June 09, 2020 15:15
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A. No. Lookalike models can only be built from segments using first or second-party data.

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  • Q. When should I use "Fixed Set"?
  • Q. How do I test and measure the success or performance of a model/lookalike segment?
  • Q. How do I validate a model?
  • Q. What is the best kind of feature space?
  • Q. Can I choose more than one seed segment to train a Model with?
  • Q. What are examples of a good/bad seed segments?
  • Q. Can I refer to the LAL model segment in the building of another segment ie. like a building block?
  • Q. Can I edit the lookalike segment properties once it has been created?
  • Q. Can I rename the segments I create from my model?
  • Q. What happens if I delete the seed segment the model was created from?
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