Q. CCPA: How can the IAB help?

A. The Interactive Advertising Bureau (IAB) is developing a Framework to help publishers and technology providers comply with CCPA.

Initial technical specifications for the framework are available here

“When a user clicks that “Do Not Sell My Personal Information” link, a signal is sent to technology companies they do business with via a technical mechanism that is being developed by the IAB Tech Lab.”

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request