Q. CCPA: How can publishers withdraw users from Permutive data collection?

A. Once a publisher receives a request from a user to opt out of the sale of their data on its site, they should contact Permutive. We will stop capturing information on that user and prevent their data being sent to an advertiser.

Further information on how to remove Permutive data collection for a user, as defined by GDPR, is documented here.  

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