Content Read - Audience

In this article

A guide to navigating your Content Read insights for audiences


Content Read insights provide data about onsite reading activity with regards to a specific cohort or group of cohorts.

This data can be useful when completing an RFP response and providing insights into what type of content users in a specific cohort tend to engage with.




At the top of the Content Read insights dashboard, you will see 'Audience' and 'Filter.' If you click 'Edit' next to Audience you can choose which cohort, set of cohorts, or tag group for which you want to see content read data.


If you click 'Edit' next to Filter, you will see the filters available when analyzing specific cohorts.


You can choose the date range, domain, device type, country, and platform of the users you want to see.

If you have deployed Permutive on multiple domains and do not see one of them in the filter, please see this article for a guide on adding domains.


Tip: If you get a timeout error, please reduce the complexity of the report and remove some filters. If this is not a possibility, please contact support. For any other errors, please see Common Insights Errors.

Data Points

The number of unique users who read a specific article, and belong to the cohort you are filtering by, during the selected timeframe
The percentage of your selected cohort that read a specific article
How likely users who belong to your selected cohort are to engage with a specific article when compared to the average user

Interpreting the Index

Similar to what you will find with Index and Overlap insights, the index in Content Read shows how much more likely a user is to have read an article than your average user.

Note: The Content Read dashboard will always use your 'Everyone' cohort as the base cohort.


Using the example above, we read this as 'Users in our Sports Enthusiasts cohort are 1.02 times or 2% more likely to read the article JW Player With Permutive DMP Cohorts than average users.'

For more information on interpreting index data, please see this article.

Downloading Data

The data on this report can be downloaded as a CSV file by clicking the download icon in the upper-righthand corner and selecting Download Chart Data.


If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.


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