Extended Ad Server Collection

In this article

An overview of a first-party custom collection type that Permutive offers, the Extended Ad Server collector.

The Extended Ad Server package collects the Slot Rendered event, which fires every time an ad slot renders on the page, even if it is not directly visible to the user (eg. below the scroll). 

The Slot Rendered event contains the following default properties:

Name ID Type Required Description
 Advertiser ID  advertiser_id  Integer  Optional Unique to campaign, found in GAM
 Campaign ID  campaign_id  Integer  Optional Unique to campaign, found in GAM
 Creative ID  creative_id  Integer  Optional Unique to the creative, found in GAM
 Height  height   Integer  Optional The height of the ad slot in pixels
 Is empty  is_empty   Boolean  Optional  True or False, slot returned without the creative
 Line Item ID  line_item_id   Integer  Optional Unique to campaign, found in GAM
 Service Name  service_name  String  Optional  Set to 'publisher_ads' if from GAM
 Slot Ad Unit Path  slot.ad_unit_path  String  Optional Unique to campaign, found in GAM
 Slot Slot Element ID  slot.slot_element_id   String  Optional  Unique to campaign, found in GAM 
 Slot Targeting Keys  slot.targeting_keys  List of objects  Optional  Unique to campaign, found in GAM 
 Slot Targeting Keys Key   slot.targeting_keys.key  String  Optional Unique to campaign, found in GAM
  Slot Targeting Key Value  slot.targeting_keys.value   List of Strings  Optional Unique to campaign, found in GAM
Height  height  Integer  Optional Slot height
 Width  width   Integer  Optional Slot width

This event can be used for retargeting by creating audiences of users who have been exposed to a certain campaign on your site.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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