In this article
An overview of a first-party custom collection type that Permutive offers, the Extended Ad Server collector.
The Extended Ad Server package collects the Slot Rendered event, which fires every time an ad slot renders on the page, even if it is not directly visible to the user (eg. below the scroll).
The Slot Rendered event contains the following default properties:
|Advertiser ID||advertiser_id||Integer||Optional||Unique to campaign, found in GAM|
|Campaign ID||campaign_id||Integer||Optional||Unique to campaign, found in GAM|
|Creative ID||creative_id||Integer||Optional||Unique to the creative, found in GAM|
|Height||height||Integer||Optional||The height of the ad slot in pixels|
|Is empty||is_empty||Boolean||Optional||True or False, slot returned without the creative|
|Line Item ID||line_item_id||Integer||Optional||Unique to campaign, found in GAM|
|Service Name||service_name||String||Optional||Set to 'publisher_ads' if from GAM|
|Slot Ad Unit Path||slot.ad_unit_path||String||Optional||Unique to campaign, found in GAM|
|Slot Element ID||slot.slot_element_id||String||Optional||Unique to campaign, found in GAM|
This event can be used for retargeting by creating audiences of users who have been exposed to a certain campaign on your site.
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