Extended Ad Server Collection

In this article

An overview of the first-party custom collection type Permutive offers, the Extended Ad Server collector.

The Extended Ad Server package collects the Slot Rendered Event, which fires 

The Slot Rendered event contains the following default properties:

Name ID Type Required Description
 Advertiser ID  advertiser_id  Integer  Optional Unique to campaign, found in DFP
 Campaign ID  campaign_id  Integer  Optional Unique to campaign, found in DFP
 Creative ID  creative_id  Integer  Optional Unique to the creative, found in DFP
 Height  height   Integer  Optional  The height of the ad slot in pixels
 Is empty  is_empty   Boolean  Optional   True of False, slot returned without the creative
 Line Item ID  line_item_id   Integer   Optional  Unique to campaign, found in DFP
 Service Name  service_name  String  Optional   Set to 'publisher_ads' if from DFP
 Slot Ad Unit Path  slot.ad_unit_path  String  Optional  Unique to campaign, found in DFP
 Slot Slot Element ID  slot.slot_element_id   String  Optional   Unique to campaign, found in DFP 
 Slot Targeting Keys  slot.targeting_keys  List of objects  Optional   Unique to campaign, found in DFP 
 Slot Targeting Keys Key   slot.targeting_keys.key  String  Optional  Unique to campaign, found in DFP
  Slot Targeting Key Value  slot.targeting_keys.value   List of Strings  Optional  Unique to campaign, found in DFP
Height  height Integer Optional  Slot height
 Width  width   Integer  Optional  Slot width

 This event can be used for retargeting by creating audiences of users who have been exposed to a certain campaign on your site.

 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request