Technographics - Campaign

In this article

A guide to navigating your Technographic insights for campaigns you have run in Google Ad Manager

Overview

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Technographic insights provide data about the technology used by users on your site who viewed or clicked a campaign or group of campaigns that have run through Google Ad Manager

Note: Campaign insights are only available for PG deals that do not contain any video creative or third-party hosted creative. See this article for more information

This data can be useful in post-campaign analysis once a campaign has wrapped up, or mid-campaign for campaign optimization.

Filters

At the top of the Technographic insights dashboard you will see Campaign and Filter. If you click 'Edit' next to Campaign you can choose which Ad Manager campaign or campaigns for which you want to see engagement data.

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Note: the campaign ID is the order ID of a specific campaign in Google Ad Manager

If you click 'Edit' next to Filter, you will see the filters available when analyzing specific campaigns.

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You can choose the date range, line item, domain, device, geolocation, and platform as well as whether you are looking at users who clicked on the campaign or viewed the campaign.

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Tip:  If you get an error, please see this article for solutions: Common Insights Errors

Data Points

Device - What device (Web, mobile, tablet) were users who viewed or clicked the campaign that you are filtering by in the selected timeframe using to browse

Platform - What platform (AMP, Android, FIA, Web) were users who viewed or clicked the campaign that you are filtering by in the selected timeframe using to browse

Country - In what country were users who viewed or clicked the campaign browsing

Tip: You can also search and filter by country

Downloading Data

The data in these individual charts can be downloaded as a CSV file by clicking the download icon in the upper righthand corner and selecting Download Chart Data. Pie charts can be downloaded as CSV or PNG files.

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

 

 

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