How to Read the Index Reports

In this article

An explanation of how to read and interpret the index reports found in the Index & Overlap, Third-party Index and Content Read tabs under the Insights module in your Permutive platform.

Video Demonstration

How to Interpret the Index Number

  • For every report that uses an index, 100 is the base and demonstrates an even likelihood.
  • If the index is above 100, this indicates more of a likelihood.
  • If the index is below 100, this indicates less of a likelihood.

There are two ways to interpret a positive index number, either as a decimal or as a percentage:

  • An index of 125 would either be 1.25x more likely or 25% more likely.
  • An index of 245 would either be 2.45x more likely or 145% more likely.

Below are some more detailed examples of how to read the reports that use an index.

Index and Overlap

'Users in my Sports Lovers segment (1) are 1.13x more likely (2) to fall into my Animal Lovers segment (3) when compared to all users in my base segment, Everyone (4).'

OR

'Users in my Sports Lovers segment (1) are 13% more likely (2) to fall into my Animal Lovers segment (3) when compared to all users in my base segment, Everyone (4).'

Screenshot_2020-05-14_at_15.20.45.png

 

Third-party Index - Demographics

'Users in my Sports Lovers segment (1) are 1.03x more likely (2) to fall into Eyeota's (3) '35 - 44' age bracket (4) when compared to all users in my base segment, Everyone (5).'

OR

'Users in my Sports Lovers segment (1) are 3% more likely (2) to fall into Eyeota's (3) '35 - 44' age bracket (4) when compared to all users in my base segment, Everyone (5).'

  Screenshot_2020-05-14_at_15.15.28.png

 

Third-party Index - B2B

'Users in my Sports Lovers segment (1) are less likely (2) to fall into Bombora's (3) 'Department: Service Industry' audience (4) when compared to all users in my base segment, Everyone (5).'

 

Screenshot_2020-05-14_at_15.31.49.png

 

Content Read

'Users in my Sports Lovers segment (1) are 1.09x more likely (2) to be reading the 'Rugby World Cup 2019 in numbers' (3) article when compared to all users in my base segment, Everyone.'

OR

'Users in my Sports Lovers segment (1) are 9% more likely (2) to be reading the 'Rugby World Cup 2019 in numbers' (3) article when compared to all users in my base segment, Everyone.'

Note: The base segment for the Content Read tab cannot be changed and will always be the 'Everyone' segment.

 

Screenshot_2020-05-14_at_15.37.02.png

 

If you have any further questions, please get in touch with the customer support team and we'd be happy to help. You can contact us either via email at support@permutive.com or via the LiveChat icon at the bottom right of your screen.

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