Third-party Data Provider: Experian US

In this article

Details of the location, methodology, verticals and taxonomy of Experian's US-based third-party data.

Location

Experian US provides data from the United States. 

Methodology

Experian’s Mosaic methodology aggregates multiple data sources and classifies residents in a country into comprehensive clusters unique to each market.

These clusters provide insights into a wide range of socio-demographic factors such as household wealth, family composition, transport usage, international travel frequency and banking/insurance products owned.

Mosaic is Experian’s most comprehensive cross-channel consumer classification.

Verticals

  • Auto
  • B2B
  • Behavioral
  • CPG
  • Demographic
  • Financial
  • Retail
  • Seasonal
  • Social/Lifestyle
  • Travel

Taxonomy

Here is a link to Experian's US taxonomy.

 

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