In this article
Details of the location, methodology, verticals and taxonomy of Bombora's third-party data.
Location
Bombora is a global third-party data provider.
Methodology
Bombora aggregates the largest source of B2B intent, demographic and firmographic data, helping identify prospects that have displayed a strong indicator of purchase intent.
Company Surge reports are based on increases in content consumption around certain topics related to B2B advertisers' products.
The cookie pool constantly refreshes so new companies that show an increase in intent will be added, while old companies that are no longer showing purchase intent will be deleted.
Verticals
- B2B: Construction, Energy, Finance, Healthcare, Human Resources, Manufacturing, Marketing, Technology
Taxonomy
Here is a link to Bombora's taxonomy.
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