Standard Collection Type

In this article

An overview of the first-party standard collection type Permutive offers, the Web collector.

The Web Collector package collects the Pageview event, which fires every time a user lands on a new page of your site.

There are a host of data points, called properties, that can be ingested into Permutive alongside the Pageview event.

Default Properties Custom Properties

The following properties are default to the Pageview event:

All of these data points can be used to create first-party audiences in the Permutive platform.


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