In this article

A guide to navigating your Technographic Insights for cohorts

Overview

Technographic insights provide data about the technology a specific cohort or set of cohorts uses when browsing your site.

This data can be useful when completing an RFP response to provide advertisers with data on the browsing preferences of your audience.

Filters

At the top of the Technographic insights dashboard, you will see Audience and Filter. If you click on Edit next to Audience you can choose which cohort, set of cohorts, or tag group for which you want to see engagement data.

If you click Edit next to  Filter, you will see the filters available when analyzing specific cohorts.

You can choose the date range, domain, device type, country, and platform of the users you want to see.

Tip: If you get a timeout error, please reduce the complexity of the report and remove some filters. If this is not a possibility, please contact support.

Data Points

Device - What device (Web, mobile, tablet) were users in the specified cohort or cohorts that you are filtering by in the selected timeframe using to browse

Platform - What platform (AMP, AMPSCRIPT - most recent AMP SDK -, Android, FIA, Web) were users in the specified cohort or cohorts that you are filtering by in the selected timeframe using to browse

Country - In what country were users in the specified cohort or cohorts browsing

Tip: You can also search and filter by country

Downloading Data

The data in these individual charts can be downloaded as a CSV file by clicking the download icon in the upper-righthand corner and selecting Download Chart Data. Pie charts can be downloaded as CSV or PNG files.