Engagement - Audience

In this article

A guide to navigating your Engagement insights for audiences

Overview

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Engagement insights provide data about the level of onsite activity with regards to a specific cohort or set of cohorts. 

This data can be useful when completing an RFP response to provide advertisers with data on how much time users in a cohort spend on your site.

Warning: Some edge platforms apply limitations to how the SDK operates and this can result in data not being included in the Engagement Insights charts. This table provides a breakdown of which charts include data from each platform:

Platform Web AMP FIA iOS Android
Uniques      
Sessions   X  
Pageviews   X X X 
Articles viewed per session   X  
Average session length   X  X  X 

Filters

At the top of the Engagement insights dashboard you will see Audience and Filter. If you click 'Edit' next to audience you can choose which cohort, set of cohorts, or tag group for which you want to see engagement data.

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If you click 'Edit' next to Filter, you will see the filters available when analyzing specific cohorts.

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You can choose the date range, domain, device type, country, and platform of the users you want to see.

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Tip: If you get a timeout error, please reduce the complexity of the report and remove some filters. If this is not a possibility, please contact support.

Data Points

Uniques - The number of unique users who have been active on-site over the filtered date range and are a member of the chosen cohort. For example, if a user entered the cohort within the filtered date range, they are included in the count. If a user entered the cohort a year ago (and has not fallen out) and was active within the filtered date range, they are included in the count. 

Sessions - The number of sessions completed by users in the cohorts you are filtering by in the selected timeframe

Pageviews - The number of pageview events fired by users in the cohorts you are filtering by in the selected timeframe

Average Time Spent (Mins) - The average time that the users in the cohort you are filtering by have spent (in minutes) browsing on your site, over the date range selected

Average Session Length - The average amount of time spent on your site by users in the cohorts you are filtering by in the selected timeframe

Articles Viewed Per Session - The average number of pageview events fired on your site during a single session by users in the cohorts you are filtering by in the selected timeframe.

Downloading Data

The data in these individual charts can be downloaded as a CSV file by clicking the download icon in the upper righthand corner and selecting Download Chart Data. Pie charts can be downloaded as CSV or PNG files.

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If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

 

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