Q. How does Permutive use AppNexus IDs?

A. Permutive uses an AppNexus ID to match users to third-party audiences

While Permutive doesn't rely on third-party cookies, you are still able to build cohorts using third-party audiences. Furthermore, the Insights module uses third-party data to power the 'Third-Party' tab, which allows you to see third-party insights into your audiences.

If a user has an AppNexus ID in their browser when they visit a site where Permutive is deployed, Permutive uses this ID in order to match users to these third-party data audiences.

For more information around how AppNexus collects, uses and shares AppNexus IDs, click here.


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