Programmatic Buying

Programmatic buying is the process of executing transparent media planning and buying using automation. In most cases, programmatic buying is fueled by the use of advanced audience data through digital platforms such as exchanges, trading desks and demand-side platforms (DSPs), which helps create operational efficiency for both the buy and sell sides. Agencies use programmatic on behalf of their advertiser clients to increase marketing efficiency, helping them get more out of media budgets.

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