When an ad partner chooses to pass on the opportunity to capture or serve an ad impression they ‘default’ the opportunity to serve an ad. The tag that’s called during that default process is referred to as a passback tag.
When an ad partner chooses to pass on the opportunity to capture or serve an ad impression they ‘default’ the opportunity to serve an ad. The tag that’s called during that default process is referred to as a passback tag.
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