Appnexus

A cloud-based platform for buying or selling digital media. A buyer, like an agency or like eBay, can use AppNexus to bid on an impression-by-impression basis on display advertising based on criteria such as the user, the geography, time of day, etc. A seller of media, like a publisher or ad network, can use AppNexus to sell their impressions to a syndicated pool of buyers using the same techniques. 

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