Application Programming Interface. A way to interact with a piece of software. AppNexus uses APIs to interact with the AppNexus Console and to allow bidders and the Impression Bus to communicate with each other.

Example: “Send in and retrieve data via Permutive’s API”

More information on Permutive's API can be found in our Developer Docs.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request