Ad Exchange

An ecosystem through which advertisers, publishers, and networks meet and do business on a unified platform or system. An ad exchange allows advertisers and publishers to speak the same language in order to exchange data, set prices, and ultimately serve an ad.

Examples of Ad Exchanges include:

  • Double Click (Google)
  • Microsoft 
  • Right Media  (Yahoo)
  • OpenX.
  • The Rubicon Project.
  • AppNexus.
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