Glossary Home May 31, 2022 14:18 Updated A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Above the Fold Accelerated Mobile Pages (AMP) Access ID Ad Agency Ad Call Ad Choices Ad Exchange Ad Fraud Ad Network Ad Quality Ad Server Ad Tag Ad targeting Ad tech Ad Units Advertiser API Attribution Audience suppression Automatic content recognition (ACR) Application ID (AID) Appnexus B Banner Ad Behavioral Data Below the fold (BTF) Best Bid BeOp Bid Request Bidder Bidding Strategy Blacklist Bot fraud (NHT) Bounce rate Brand C Charge Amount Charge Currency Client Domain Client referrer Client Title Client URL Client User Agent Container Selector Context Criteria Campaign CDN Click Log Click URL Click-through Rate Cloud Cloud Computing Cohort Consumer insights Contextual Data Conversion Cookie Cost Per Click (CPC) Cost Per Aquisition Cross-device Cross-device attribution CSV D Daisy chain Dashboard Data Enrichment Data Management Platform Demand Side Platform Direct Marketing Association Discrepancy Display advertising Doubleclick Bid Manager (DBM) DoubleClick For Publishers Dynamic Creative E Event Experience ID Experience Execution ID Expires At Estimated Average Price Edge Edge Computing F Fingerprinting First-Party First-party Cookies First-Party Data G General Data Protection Regulation Geo-targeting GitHub GTM Strategy Google Ad Manager H I Identity Mapping Iframe Iframe ID Impression In-banner Video In-session Internet Advertising Bureau Inventory J JavaScript (JS) JSON K Key-Value pairs L Lift Line item Longtail Look-a-like modelling Lookback M Meter Max Views Meter Name Meter Total Views Meter Views Meter Views Left MEDDIC Media Plan Metadata Mobile N Native advertising Net Promoter Score O Offer ID P Pageview Passback tag Performance Personally Identifiable Information Post Campaign Analysis Price Floor Private Market Place Production Environment Programmatic buying Programmatic direct Project Publishers Q Quarterly business review R Activation Type Resource ID Raw data Re-targeting pixel Reach Real Cost Per Milli Real time Real-Time Bidding Request for Proposal Return on ad spend Rich Media Rising Stars Roadblock Run of Site S SDK Started At Start Screen State Schema Search Advertising Search Engine Optimization Second Price Auction Second-Party Data Share of Voice Site Fraud Site Skin Staging Environment Supply Side Platform T Targeting Target this activation to... Template ID Term Conversion ID Term ID The Trade Desk Third-Party Third-Party Data Trigger Transparency U UUID User ID Unique user User Data User ID Mapping V Version Viewability Visitor Volume W Webhooks Walled gardens Web Collector Workspace Y Yield Yield Management Z Z-Index Comments 0 comments Article is closed for comments.
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