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      A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Above the Fold

Accelerated Mobile Pages (AMP)

Access ID

Ad Agency

Ad Call

Ad Choices 

Ad Exchange

Ad Fraud

Ad Network

Ad Quality

Ad Server

Ad Tag

Ad targeting

Ad tech

Ad Units

Advertiser

API

Attribution

Audience suppression

Automatic content recognition (ACR)

Application ID (AID)

Appnexus 

B

Banner Ad

Behavioral Data

Below the fold (BTF)

Best Bid

BeOp

Bid Request

Bidder

Bidding Strategy

Blacklist

Bot fraud (NHT)

Bounce rate

Brand

C

Charge Amount

Charge Currency

Client Domain

Client referrer

Client Title

Client URL

Client User Agent

Container Selector

Context Criteria

Campaign

CDN

Click Log

Click URL

Click-through Rate

Cloud

Cloud Computing

Consumer insights

Contextual Data

Conversion

Cookie

Cost Per Click (CPC)

Cost Per Aquisition

Cross-device

Cross-device attribution

CSV 

D

Daisy chain 

Dashboard

Data Management Platform 

Demand Side Platform 

Direct Marketing Association

Discrepancy

Display advertising

Doubleclick Bid Manager (DBM)

DoubleClick For Publishers 

Dynamic Creative 

E

Event 

Experience ID

Experience Execution ID

Expires At

Estimated Average Price

Edge

Edge Computing 

F

Fingerprinting

First-Party

First-party Cookies

First-Party Data 

G

General Data Protection Regulation

Geo-targeting

GitHub

GTM Strategy 

Google Ad Manager 

I

Identity Mapping

Iframe

Iframe ID

Impression

In-banner Video

In-session

Internet Advertising Bureau 

Inventory

J

JavaScript (JS)

JSON 

K

Key-Value pairs

Lift

Line item

Longtail

Look-a-like modelling 

Lookback 

M

Meter Max Views

Meter Name

Meter Total Views 

Meter Views

Meter Views Left

MEDDIC 

Media Plan

Metadata

Mobile

N

Native advertising

Net Promoter Score 

O

Offer ID

P

Pageview

Passback tag 

Performance

Personally Identifiable Information

Post Campaign Analysis

Price Floor

Private Market Place 

Production Environment

Programmatic buying

Programmatic direct

Project 

Publishers

Q

Quarterly business review

R

Activation Type

Resource ID  

Raw data

Re-targeting pixel

Reach

Real Cost Per Milli 

Real time

Real-Time Bidding

Request for Proposal 

Return on ad spend

Rich Media

Rising Stars

Roadblock 

Run of Site  

S

SDK

Started At

Start Screen

State 

Schema

Search Advertising

Search Engine Optimization

Second Price Auction

Second-Party Data 

Segment

Share of Voice 

Site Fraud

Site Skin

Staging Environment

Supply Side Platform

T

Targeting

Target this activation to...

Template ID

Term Conversion ID

Term ID

The Trade Desk

Third-Party 

Third-Party Data

 Trigger

Transparency

U

 UUID

User ID

Unique user

User Data

User ID Mapping 

V

Version

Viewability

Visitor

Volume

W

Webhooks

Walled gardens

Web Collector

Workspace 

Y

Yield

Yield Management

Z

Z-Index

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