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Details of how and when Permutive is able to collect Slot Event data.
Permutive will collect Slot events for all ad units that are accessible by the Google Publisher Tag googletag object on the publisher's page.
However, depending on where the creative is hosted, we may or may not be able to collect metadata on it.
This means that we will record SlotRendered/SlotViewable/SlotClicked events for all ads set by the Google Publisher Tag, but some of these events will be missing metadata.
What is Metadata?
In the case of Slot events, metadata would be the data about an ad that was shown. This includes campaign ID, order ID, and line item ID.
When is Metadata Collected?
Permutive is able to collect creative metadata for creatives that are hosted within Google Ad Manager. This applies to both display and video creatives.
Usually, this set up corresponds to direct deals.
When is Metadata Missing or Incorrect?
If a creative is hosted outside of Google Ad Manager, Permutive will not be able to collect metadata, as the metadata comes with the creative, and the creative is coming from a different AdServer.
In most cases, this will mean that no metadata is available. However, in some cases, metadata may come through but it will refer to IDs of the other AdServer, rather than Google Ad Manager.
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