Targeting users based on a social referral

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This cohort example includes users who have visited your site from a social platform, namely Instagram, Facebook and Twitter (

For paid Facebook traffic, please follow these instructions.

To create this cohort, use the Pageview event and the client.referrer property to capture the source of the user.


Note: If using this cohort to target a users' behaviour directly after they are referred from a social platform, add a 'Time' criteria to cohort users in 'this session' only.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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