In this article

This article is designed to take you through some examples of different naming conventions for your segments

• Campaign
• User Engagement
• Geo Location
• Tiers

Campaign

If using segments for campaign targeting including the below suggestions can improve segment clarity:

[Campaign brand name] | [Campaign details] | [Date]

Tip: To clarify further, add on the type of campaign engagement. For example, 'Views', 'Clicks' etc.

 

 

User Engagement

If using segments to analyse user engagement on your site, use these suggestions when naming them:

[Domain] | [Topic] | [Level of Engagement]

Tip: Create different levels of engagement. For example, 'Highly engaged' = 3 visits or more

 

 

Geo locations

If your publication runs across multiple locations, include these in the naming of your segments.

[Campaign type] | [Brand] | [Topic] | [Location]

 

 

Tiers

Using tiers is a way of defining the granularity of your segments. Below we suggest three tiers, representing different levels.

The naming convention could be set out as follows:

[Tier] | [Category] | [Location] 

 

Tip: Use the 'Tags' feature to specify and group your segments too. For example, if your segments are built with first-, second- or third-party data, tag them with '1P', '2P' or '3P'.

Note: Any of these suggestions can be added together to suit the kind of segment being created.

 

Please get in touch with the customer operations team if you have any further questions and we'd be happy to help. You can do so either via email at support@permutive.com, or via the LiveChat widget in the bottom right of your screen.