Ingesting Second-party Data via LiveRamp

In this article

Advertisers/Clients may ask you to ingest their first-party segments to use as second-party data for analysis of for use on a campaign. To set this up, ask the advertiser/client to follow the steps in this article.

Set-up in LiveRamp

Note: The client must have a LiveRamp Connect account already set up. 

1. Navigate to the "Out" tab on the left hand side

 2. Select "+ New Destination Account"

3. Search for "permutive" and select "Activate"

4. Three options will appear, please activate the "Permutive 1P Onboarding" tile

5. Fill in the details and press "Continue", review the configuration and press "Finish"

Example:

End Date July 14, 2021 (can be removed altogether)

Advertiser Name Cadburys

Permutive Organization ID 4a1d-b5-4h4j-bjklb4345-438b5 (your Permutive Organization ID - found in Settings)

Destination Account Name Publisher/Permutive - 01/14/2021

6. Choose the segment you'd like to send over and select "Add to Distribution"

The segment will be delivered to the Permutive platform within 3 days

Ingestion by Permutive

When your client has confirmed they have sent their first-party segments, please contact support@permutive.com to let our team know so they can keep you updated on the progress of the ingestion.

Once the segments have been received by Permutive, they will take up to 3 days to ingest (providing there are no errors in how the data has been sent by the client).

Creating Segments with Second-party Data

Once our support team has confirmed the segments are available:

1. Navigate to the 'Segmentation' > 'Segments' tab in the Permutive dashboard

2. Select '+ Add Segment'

4. Set up any first-party rules

5. Choose '+OR/+AND' and then 'Second party'

6. Search for and select the relevant second-party segment

7. Save the segment

Segment Help