Sending Segments to Xandr AdServer

In this article

A guide to sending segments into the AppNexus platform. With Permutive's AppNexus integration, you can pass segments over to AppNexus for targeting on campaigns. 

To send segments to AppNexus, you must first have the AppNexus integration enabled.

Send Segments via the AppNexus Activation Sync 

In the Permutive Dashboard

1. Login to your project, select ‘Segments → Add Segment’

2. Set up the properties for your segment. For more guidance on setting up segments, see this guide.

   At the end of the segment builder you'll find the Activation sync:Screen_Shot_2020-01-16_at_2.49.15_PM.png

3. Switch it on (so it turns green)

4. Save the segment.

Your segment will now be sent to AppNexus as the SegmentName prefixed by 'Permutive -'.

Manually Setting Up AppNexus Activations in Permutive

The activation sync described above only works when saving the segment for the first time. If you'd like to create and save your segment and send it to AppNexus later, follow the below steps.

Note: At this stage, we'll assume you already have your segment set up. If this isn't the case, you can learn more about Permutive segments here.

1. Go to the Activations section of the Permutive Dashboard.

2. Click + Add Activation.

3. Select 'AppNexus' under Action, then fill in the details. 

4. Give the AppNexus Activation a name

5. Choose the segment you want to target.

6. Set the trigger to 'On Entry'. 

7. Click create.

It should look like the screenshot below. AppNexus.png

Using Audiences in AppNexus

When you return to the AppNexus platform, head to Network > Segments > Segment Manager to view your segments. Those sent from Permutive will be prefixed by 'Permutive -'. 

To set up a set up a campaign:

1. Go to Advertisers > Campaign Manager > Select your Advertiser >

2. Click + New Campaign. 

3. Enter your campaign information and then expand the 'Targeting' section.mceclip2.png

4. Select the Permutive Audience you'd like to use in this campaign and hit 'Save'.

If you have any questions, please contact customer support by emailing support@permutive.com or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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