The Trade Desk (First-party) Integration

In this article

An overview of how to send your cohorts to The Trade Desk and share your data.  The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. 

Adding the Trade Desk Integration

If you don’t already have the Trade Desk - 1P integration for your project, you’ll need to add it on your Permutive dashboard. 

You'll need: 

  • Access to the Permutive dashboard
  • The Permutive/Trade Desk code snippet on your site
  • Your Trade Desk Advertiser ID and Secret Key

In the Permutive Dashboard:

 1.    Login to your project, select ‘Settings → Integrations → Add Integration’


2.    Select the Trade Desk - 1P


3.    Input your Advertiser ID and Secret Key

In order to configure The Trade Desk - 1P Integration, you'll need the following information from The Trade Desk user interface:

  • Advertiser ID
  • Secret Key



To access this information you need to follow these steps:

  1. Log into your The Trade Desk account
  2. Select the advertiser to whom you are importing your publisher cohorts
  3. Select the preferences tab at the top left
  4. When you scroll down you will see a box labeled ‘First Party Data Credentials’

If you are sending the cohorts into your own Trade Desk instance, please input your Partner ID into the Advertiser ID section.


The integration will be live within 20 minutes.

Send your Publisher Cohorts to The Trade Desk

The ‘The Trade Desk’ activation allows you to send any of your publisher cohorts directly to The Trade Desk, where you can use them for any of your inventory, under a unique publisher cohort ID

You'll need:

  • Access to the Permutive dashboard
  • A publisher cohort already set up, that you want to push to The Trade Desk

In the Permutive Dashboard:

  1. Login to your project, select ‘Activations → Add Activation’
  2. Select the ‘The Trade Desk’ Action
  3. Set up the activation for your cohort. For more guidance on setting up activations, see this guide.


  • You must add a new activation for each cohort you send to ‘The Trade Desk’.
  • Your cohort will now be sent to ‘The Trade Desk’ under its cohort code, which acts as a unique ID for the cohort. Each cohort's code is listed under the ‘Cohorts’ page in the Permutive dashboard.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request