Rubicon SSP Integration

In this article

A guide to sending cohorts to Rubicon SSP  (via Header Bidding)


Please speak to your Solutions Architect before enabling this integration.

  • You must already have an account ID value with Rubicon SSP.
  • You must have Header Bidding enabled on your page.
  • You must reach out to your Rubicon account manager and ask them to grant Permutive permissions to send cohort definitions to your account. Please CC your Permutive Solutions Architect on this communication.

Enabling the Integration

Before being able to send cohorts to Rubicon SSP, you will need to enable the integration in your Permutive dashboard.

From your dashboard, go into settings and select integrations.


Scroll down and select 'Rubicon SSP'


Enter your Rubicon SSP Advertiser ID and click 'Add Rubicon SSP'


You will now be able to send cohorts to Rubicon via Activations.


Finding Permutive Cohorts in Rubicon

Click on Campaigns, then Segment Management.


You will now find all the Permutive cohorts under the audience tab. 


Warning: Rubicon does not accept cohorts with more than 100 characters in the name. If you encounter an error when trying to activate a cohort to Rubicon SSP. Try shortening the cohort name.

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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