Sending Cohorts to Nativo AdServer

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A step-by-step guide to sending Permutive cohorts to Nativo

With Permutive's Nativo integration, you can pass cohorts over to Nativo AdServer for targeting on campaigns. 

To send cohorts to Nativo, you must first have the Nativo integration enabled.

Setting up an Activation

1. Go to the 'Activations' part of the dashboard, and click 'Add Activation'


2. Select 'Nativo' under Action, then fill in the details. 

3. Give the Nativo Activation a name and pick the cohort you're wanting to send. Set the trigger to  'Every Time'. 

    It should look like the screenshot belowNativo.png

4. Click create.

As Nativo does not currently have an API that supports automatic creation of targeting key-values, you must bulk upload a CSV file with a list of Permutive cohort codes to the Nativo platform. 

Your cohorts will then be available for targeting within the Nativo platform. 

If you have any questions, please contact customer support by emailing or chat to the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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