Third-party Data Providers Available

In this article

 An overview of Third-party Data and the providers available through Permutive.

Expand and Enrich Your Audience

Permutive partners with various third-party data providers to reach billions more unique users based on their real-world behaviors, so you can target the exact audience you are looking for. You can use these users to enrich audiences and create cohorts based on demographics, intent to buy, lifestyle and various other attributes.

Third-Party Data Providers

Name Methodology Location Taxonomy / CPM
33across data-solutions AU link
Acxiom customer-data AU, UK, US link
AimMatic   DE, ID, MY, PH, TH, VN link
ALC data-audiences US link
Amber Data use-cases RU link
APAC Skimlinks resource APAC link
Audience Elements   APAC link
Audience Project solutions UK link


data collection Global link
CACI acorn UK link
comScore overview US link
comScore AUS overview AUS link
CoreLogic data collection AU, NZ link
DataXpand audience marketplace Global link
DLG data collection UK link
Dun & Bradstreet  data-cloud US link

Tip: Enable third-party data to target a wider range of audiences

Our providers enable you to target consumers based on their offline behaviors: from fast food restaurant eaters to car owners. This can increase the value of your inventory. By layering data cohorts to engage your advertisers' desired audience, you can best meet the needs for a campaign.

How it works

  • Once enabled for your project, third-party cohorts will be available for targeting via the cohort builder. Here is an example of a demographic cohort using third party data.
  • Cohorts can be passed into various platforms for selling or targeting: DFP, DBM, Appnexus, Rubicon - Fastlane, Pubmatic, The Trade Desk
  • If targeting vs in DFP, using your log files we'll work out your billing and enable this report in Permutive Analytics so you can track your spending.

If you have any questions or would like third-party data enabled, please contact customer support by emailing or chat with the Customer Operations Team via the LiveChat icon in the bottom right corner of your screen.

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