Geographical data enrichment through Maxmind's GeoIP data set. Location, organisation and ISP are all folded into event data via this integration.
Permutive enriches every pageview event with Maxmind data on the user's location, ISP and organisation.
Maxmind is a leading provider of GeoIP intelligence. From an IP address, Maxmind infers a user's location, ISP and organisation. Permutive enriches every pageview event with this data, if it is available.
- Postal code (outward code)
Internet Service Provider
Permutive discards the user's IP address after geo-enrichment has completed.