Creating cohorts based on third-party data

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Using the Cohort Builder to create cohorts using third-party segments

The Cohort Builder can be used to create third-party data-based cohorts in Permutive DMP. If you'd like to know more about what cohorts are, read our Introduction to Cohorts.

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The screenshot above shows a basic third-party data-based cohort being set up in the builder, targeting Female users with Bombora as the provider. 

To use third party data in a cohort navigate to 'Custom Cohorts' tab → Select '+ Add Cohort' → Choose 'OR/AND' → Third party

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Note:

  • You can specify whether the user 'belongs' to or 'doesn't belong' to the third-party segment you are about to choose.
  • You can choose between the different providers live on your account
  • You do not have to include first-party behaviours in your cohort if using third party data, select the 'x' to delete this

If you'd like to switch on third party data for your project, please contact support@permutive.com 

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